Work. Made Better. Series
By Alan Kearns, Founder, CareerJoy
Moncton has earned its reputation as one of Canada’s most adaptable and entrepreneurial cities, with a population of over 170,000 in the Greater Moncton area, spanning Moncton, Dieppe, and Riverview. It’s a hub for bilingual business, logistics, contact centres, and growing technology and health sectors.
This is a city where connections matter. Layoffs here don’t just affect individual employees; they ripple through entire communities, where employers and employees often know each other personally. For HR leaders, CFOs, and executives, outplacement is not only about supporting people, it’s about protecting reputation, maintaining trust, and ensuring continuity in a labour market where everyone talks.
The stakes of workforce transition are uniquely high in New Brunswick:
Moncton employers that invest in structured, human-first career transition programs see measurable advantages:
Employers in Moncton operate under the Employment Standards Act of New Brunswick, but case law shows that procedural fairness often extends beyond minimum requirements.
In Smith v. Vitalité Health Network (2022), the New Brunswick Labour and Employment Board acknowledged that providing career transition services demonstrated good faith in a contested termination. While not legally required, it strengthened the employer’s defence and mitigated reputational risk.
For Moncton employers, particularly in unionized and bilingual environments, outplacement can serve as both a legal safeguard and a public relations tool.
Local organizations need an outplacement provider who can deliver:
✔️ Do your exits reflect both compliance and compassion?
✔️ Can your provider deliver fully bilingual, culturally aware services?
✔️ Are your managers trained to communicate layoffs with empathy?
✔️ Are you protecting your legal standing and community reputation?
✔️ Are retained employees engaged and confident post-restructure?
1. CareerJoy
Human-First. AI-Smart. 100 Percent Canadian.
CareerJoy is a national people and culture firm, not a recruiter, delivering personalized career transition programs with a balance of ethical AI technology and deep human connection.
What we bring to Moncton:
Local Leadership Insight:
“CareerJoy helped us manage a sensitive bilingual layoff with professionalism and empathy. It protected our brand and gave our employees a path forward.”
HR Director, Moncton-based transportation company
Case Study: Bilingual Contact Centre Downsizing, Dieppe
In 2024, a major bilingual customer service operation reduced 80 positions due to contract restructuring.
Challenges included:
CareerJoy provided:
Results:
2. Gallagher (formerly Optimum Talent)
National delivery capacity
Consideration: May use more standardized program templates; less flexibility for bilingual nuances
3. RiseSmart (Randstad)
Global tech-enabled platform
Consideration: Primarily U.S.-based coaching; limited New Brunswick ESA expertise
4. CareerMinds
Digital-first, budget-friendly option
Consideration: Minimal in-person bilingual delivery in Moncton
Our clients here value our ability to combine national reach with deep regional understanding:
From Government of Canada departments to World Vision and BMW, we help respected employers navigate change with dignity and precision.
CareerJoy supports Moncton’s most respected employers in delivering career transitions that protect brand, relationships, and compliance.
We are an official learning partner of APEX and proudly hold a 4.7-star Google rating.
📧 Contact Alan Kearns, Founder: alan.kearns@careerjoy.com
📞 1-877-256-2569
Human-first. AI-smart. 100 Percent Canadian. Global reach. Proven results.
