Knowing & Branding Yourself | Workopolis Peter Harris & Alan Kearns share the keys to personal branding

How well do you know your personal brand? There are over 20 million professionals in Canada, why should an employer choose you? According to our recent CareerPoll 72% of respondents shared that their personal brand, is “under construction” This week’s podcast is from part 1 from The Great Canadian Job Search Webinar – Part 1 Knowing & Branding Yourself with Peter Harris Manager of content from Workopolis and myself. Here is how the stats played out with our CareerPoll.

28% Have a very clear understanding of their brand.

14% Have a moderate understanding.

9% Shared their brand is unclear to them.

14% Are asking the question, what is a personal brand?

33% Are currently working on discovering their brand.

Personal brands are not a new idea, they have been around since the beginning of time, we call this your ” professional reputation”. This past week, we did an on-site branding workshop for a corporate client, one of the events was a design competition. The team that invested the most amount of time thinking about their design first, before they started to build, came out with the winning proposal. The key to a successful job-search is very similar, it is the time invested to really understanding your uniqueness and strengths which make up your brand, before you start sending out resumes, posting to job boards and networking. Great results start with great designs. Peter shared ” The key to a successful job search and fulfilling career is in the energy and time spent in understanding your brand”. From my professional perspective, this has never been more true.

This week’s 60 Second WORKout – Ask for feedback from 2 people in your network on how they see you professionally?

Continue the conversation on my blog. What role do you think personal brands play in today’s market?

This weeks CareerPoll: How long do you think a manager takes to review a resume?

Last week’s CareerPoll : How well do you know your personal brand?

The 6 Figure Job Search Webinar – Sponsored by Knowing & Branding Yourself Wed June 16 8-9 P.M. E.T.

How well do you know yourself? What motivates you in your career and your life? What do you have to offer an employer? What is your ultimate six-figure role? No doubt you are currently engaged in personal branding, networking and other activities aimed at landing the role you want. Could you be doing more to get there sooner?

To register and get more information click here

The Great Canadian Job Search Development Webinar: Part 2- Finding & Landing Your New Role – Sponsored by Workopolis Thur June 24 12-1 P.M. ET

Where and how should you network? How do you know what companies or organizations to approach? Once you have this information in hand, what do you do with it? What’s the best approach? What do you need to know in order to succeed in the interview? Join myself and Peter Harris, content manager at Workopolis. .

To register and get more information click here

Looking for help with your personal brand ? Who’s your career coach ? Need help with a professional resume, job search, and interview preparation? Invest in yourself — get the edge in this competitive job market. Take a small step and book an initial consultation with me.

Designing then doing, along the road with you!


PS. Looking for some great tools and coaching for your personal brand? Join our Career Identity Program.

PPS. Expand your professional network – Join me on Linkedin