How to spread a rumor – Professor Nicholas Defonzo author of The Watercooler effect

This morning, as you gathered around the watercooler, you may have already started one, you may have been the subject of one – a rumor. This week’s podcast is with Professor Nicholas Defonzo, author of The Watercooler Effect . He is the leading world expert on why rumors spread. In some ways, I have always thought of rumors as being negative. Nick explains in his book, that rumors are simply collective intelligence in the face of uncertainty. In these turbullent times, we use them to process the confusion. We need them to help each other gain understanding. Nick shared “If a rumor is something we do, we should do it well.”