Why should I hire you? Your personal brand is a great way to address this question

This week’s column is sponsored by Starbucks; they provided the free wifi, venti caramel macchiato and big comfy chairs to write my column. I also want to thank Apple, they build amazing products, including this very fast and light MacBook Air. Have you tried a Banana Republic shirt lately? They make fantastic 100% cotton french-cuff shirts. My automobile sponsor is SAAB – thanks  for moving my mind ( and my body) this morning.  Have I told you lately how much I love you?  One other shout-out goes to Google, they make it so much easier for me to find stuff.  


Brands – They are everywhere and constantly influencing us.

Brands – They compete for our mindshare and our money.

Brands – They help reduce risk and shorten our decision time.

Brands – Are how we make our choices.


This week’s podcast is with Peter Harris from Workopolis & myself talking about knowing and marketing yourself and how to use this to your advantage when managing your career. 


Everyday, like it or not, we make decisions based upon brands. They create platforms upon which we build our lifestyle. They also influence quality of life. They even impact how we choose our politicians.  What one word you would use to describe each of the politicians below?


Michael Ignatieff –

Jack Layton –

Elizabeth May-

Gilles Duceppe –

Steven Harper –  


I heard a really interesting comment about the NDP’s success.  People voted for Jack, not necessarily for the NDP.  This is as evidenced by many of the NDP candidates who were “unknowns” in their very own ridings and even absent for the entire campaign!  


Elizabeth May, Jack Layton and Steven Harper were all very clear, consitent and confident – they knew their brand.  Michael Ignatieff and Gilles Duceppe, not so clear, confident and consistent – smart intillegent and gifted, but with an unclear brand. 


Whether you are choosing your car, coffee or the next Prime Minister, it is all about branding.  Want to be successful in your career?  You need to have the answer to this question:


What’s your brand?


FREE Webinar: Get the Right Career Right Now! Invest 1 hour of your time to help manage opportunity in your career. Join me Thursday, May 19, 12-1 P.M. ET. This complimentary 1-hour workshop is based on my book, Get the Right Job Right Now! Take control of your career, all from the comfort & convenience of your own desk. Limited to 50 participants.  Click to register. 


Want to understand your personal brand? Looking to improve your chances in your job search? Who’s your career coach? Need help with a professional resume, job search, and interview preparation? Invest in yourself; get the edge in this competitive job market. Take a small step, and book an initial coaching session with me.


Branding, along the road with you!


Alan Kearns 


P.S. Want to get a clear understanding of your strengths, weaknesses and how to brand yourself properly? The Career Identity Program takes a personalized approach to getting to the core of you. Click here for details.


P.P.S. Looking to identify your strengths? Download our free 15 minute career identity tool.