In my last column, I shared the role that your personal brand plays when hiring managers are asking the question why should I hire you?. The personal brand is the foundation for launching your search. We continue the conversation about the job hunting, in part 2 of The Great Canadian Job Search | Finding & Landing Your Next Role with Peter Harris from Workopolis. You can listen to the podcast here. We discussed some of the myths and realities of your job search including, how you engage with recruiters, how to effectively deal with HR, and how to create an effective job search campaign as well as some of the common mistakes made in job hunting.
Let’s start with the biggest mistake that most people make in their job search. Recently, Canada hosted the G8 & the G20, representing the United States was Barack Obama. Against some incredible odds (including his name) he successfully completed his job search, landing the biggest job in the world – The President of The United States. What did Barack Obama do differently from John McCain? Both candidates had strengths and weaknesses, both are very impressive in their own right and both have interesting stories. Why did Obama come out on top in this very public interview process? Barack Obama had a much better campaign.
The biggest mistake politicians and job seekers make is in the creation of (or lack of) a smart job search campaign that suits the candidate. Think of your job search as if you are seeking election. You are a candidate running for office, there is an interview process, and there is a decision on who the public chooses to hire. Here are the 4 things President Obama did right in getting hired:
1. He was a strong and qualified candidate. How strong and qualified of a candidate are you?
2. He put together a team to help him win. Who do you have on your team? friends, family, Financial Planner, Career Coach, fitness coach etc?
3. With his team, he created a smart campaign that suited his unique strengths and minimized his weaknesses. Have you crafted a campaign that suits your strengths and personality style with weekly measurable goals, and timelines?
4. Obama and the team executed and adapted their campaign strategy. This is key – you may find your plan A is not working, move to plan b.
Bonus – Once landed, start campaigning immediately for your next role.
It’s not rocket science. However, you need to take these ideas to heart. Peter shared from our webinar “The key to any successful job search campaign is a great candidate and a smart strategy, many great candidates don’t have a smart strategy, it is the blend of both that leads to a successful outcome.”
What does your campaign look like?
This week’s 60 Second WORKout – Take some time to evaluate what is working and not working in your job search campaign.
Continue the conversation on my blog. What is some advice that you would like to share with others about job hunting?
This week’s CareerPoll; What most influences managers during the interview process?
Last weeks CareerPoll : As a six-figure professional, where do you find quality opportunities?
Join us for part 3 of The Great Canadian Job Search Webinar | Interviewing, Negotiating & Landing the Job You Want.
- 3 Keys to a successful interview
- How to win the edge as a final candidate pool
- How to Negotiate
- Succeeding in the first 90 days of your new job.
Looking for help with your job search and personal brand ? Who’s your career coach ? Need help with a professional resume, job search, and interview preparation? Invest in yourself — get the edge in this competitive job market. Take a small step and book an initial consultation with me.
Executing & adapting, along the road with you!
PS. Need help with your job search campaign? My 90 Day Career Search Program is a terrific way to kick start the process.
PPPS. Happy Canada Day