“Wow, that is a lovely shirt you are wearing. What brand is it?”
“Kodak, like Kodak the film?”
Can you imagine your colleague at work showing off their new Kodak shirt?
Guess what is coming to a Forever 21 store near you? Kodak branded clothing.
Call me crazy, but I’m not buying the relaunch of the Kodak brand as a clothing line.
It’s as if Starbucks had failed and was relaunching as a car manufacturer.
Starbucks is all about coffee, not cars.
Leadership is ultimately about using common sense to make decisions.
Whether you are looking to relaunch a brand, or hire a new team member you need to go back to the basics of the purpose and needs of the organization. Aligning your decisions with the reality of your situation is key to getting the results that matter.
Heck, who knows, you may even get a new t-shirt out of the deal.
Leading, along the road with you,
P.S. Networking is essential to any successful job search yet is often one of the most overlooked strategies. Register to join our free CareerClass webinar on October 17 from 12 – 1 pm as we discuss best practices for navigating professional relationships and leveraging your network to find your next role.
P.P.S. Are you within the Canadian Public Service and wondering if you’re in the right role? Or maybe you’re wondering how to leverage your experience to more senior levels? Join us on October 23 from 12- 1 pm for our free lunch and learn webinar to learn how we can help you turn your public service career into a success story.