Terry O'Reilly from CBC's The Age of Persuasion shares the keys to marketing yourself

How many times have you been rejected or ignored by potential employers? Ever wonder how to market yourself better? When do you stop trying? This weeksâs podcast is with Terry O’Reilly a leader in the Canadian advertising industry, the man behind the popular CBC series The Age of Persuasion and the winner of over 400 national and international marketing awards. This morning is brought to you by the number, 60. Terry graduated from Ryersonâs RTA program and sent out 60 resumes to 60 advertising agencies the results – 60 rejection letters (those were the days they actually let you know!) He eventually got hired at a small radio station in Burlington, and ended up working for an advertising agency 3 years later. In a world full of choices, Terry has used his passion and persuasive abilities to get you and I to notice and select his clients products and services, over the many options we have as consumers. His successful advertising career has been built upon the same three factors that successful marketing campaigns are built upon. Persistence, persuasion and being authentic. Terry shared â a brand needs to live up to its promise- of actually being everything it says it isâ Want to stand out â This week remember the career success recipe. Persistence x persuasion x authenticity = Great results. Sit back, relax and learn! 33 minutes