The most important word in a job interview

Have you ever left an interview thinking that you got the job, only later to discover that they chose another candidate? Why do some people do well in interviews, while others who are equally or more qualified don't get the job? I would like to suggest that the person who got the position might have had the benefit of interview coaching.

This week's podcast is with Frances Cole Jones, a leading media training consultant, and best selling author of "How to Wow - Proven Strategies for Selling Your [Brilliant] Self in Any Situation". Frances works with numerous executives and experts, helping them to communicate more effectively in crisis situations. He has been featured on shows such as Oprah.

Frances shared, "The most important word in the interview is 'you'". The person interviewing is thinking primarily of themselves. Referring to them by first name, or bringing the conversation back to them, are key strategies in creating a positive impression of yourself. The paradox of the job interview is that it isn't about you, it is about the managers' career and the company's needs. We live in the world of twitter, facebook and Youtube. Those who. know their stuff AND, know to communicate are the ones standing out from the crowd and getting the opportunities.

This week, check out our interview coaching video on YouTube