Feb 6, 2017 | The “Oreo” Edition
Good Monday morning,
Did you watch the big game last night? The Super Bowl is like an Oreo Cookie. It consists of three things: the Budweiser commercial, Lady Gaga, and football is the filler in the middle.
As usual, the Superbowl played out a bit differently than expected; the Patriots climbed back from a 21-0 deficit and Brady got his 5th ring. There are always unexpected events and elements that don’t play out as planned.
You may have remembered the great Super Bowl blackout in 2013. The advertisement that got the biggest buzz wasn’t even seen on TV. The lights went out in the New Orleans Dome which delayed the game by 34 minutes. You can imagine the pressure on the Leadership team to resolve this crisis.
Leadership and Oreo cookies have a lot in common.
Aside from the fact they did restore power, what’s so amazing about that story?
The team at Oreo responded with a clever tweet that lit up the stadium and the world: “It was designed, captioned and approved within minutes. When the blackout happened, the team looked at it as an opportunity. When all of the stakeholders come together so quickly, you’ve got magic.” shared Sarah Hofstetter, president of 360i.
Some say it was a cheap shot, but I was impressed.
What does this mean for you and me as leaders?
Timing matters more than ever. There is the opportunity in everything. It may well be in a moment of darkness, a crisis in your organization, sector, or competition.
“The team at Oreo were relevant, visible and constant, and they are a brave brand.”
Great leaders have these qualities. Think of leadership like a cookie, one side is being relevant, the other hand is being constant, and the filling in the middle is visibility.
Dunk that in a cup full of being brave.
Along the road with you!
P.S. We take the human approach when it comes to leadership development. CareerJoy provides 1-1 programs and workshops to help your team move forward in their leadership capacities. Contact Lee Grant, VP Corporate, at 1-877-256-2569 x 400 for details.
P.P.S. We can help identify the best sector, industry, organization, and role, for you, and help you that you are the right fit for. Connect with Brittany Knapp, Manager of Client Services, to start the conversation and learn how we can help you: firstname.lastname@example.org or 1.877.256.2569 ext 4.