Happy Monday Morning!
It is hard to believe that we are in an election period, there seems to be an unusual low interest in what is happening, maybe it’s the summer period, or potentially we are not that interested in the choices we have before us.
Elections are fascinating, I recently watched an interesting documentary on the campaign for the 2002 Bolivian election titled ‘Our Brand is Crisis’. The politicians hired GCS consultants to help them with their messaging, polling, and strategy. The “C” in GCS stands for James Carville, he was the architect of the Clinton win in 1992.
Since that time, James has worked on elections around the world with campaigns in wide ranging countries such as Ireland and Russia. His team has developed a methodology that can be applied to any election in any country. The principles are universal, even though the issues are local. To get the win for Goni (the candidate whom they were working for) the Carville team, had to determine what the big issues were for the population of Bolivia. They then continually tweaked their campaign message to best expose the weaknesses of their opponents, and position Goni as the people’s best choice for leading Bolivia.
Carville’s team employed tools consisting of polls, focus groups, and advertisements. They used a scientific process to gather data, and then brought in James (the big gun) to interpret the data, shape the strategy, message and guide their candidate to winning the election. Their message was “The Brand of Crisis: Our Experience is What You Need”
By the end of our Canadian campaign, we will know which candidates had the best message & who will be looking for a new job.
Looking to win your own job-search campaign? Follow the above winning formula as it works in Bolivia, Israel, and yes, Canada! Democracy is not a perfect system, but it is the best system we have in the world.
Remember, democracy only works when we are all involved.
Reading up on our Candiates, along the road with you!
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