People Operations at Google states that you have about 10 seconds to make that first impression. What is one of the first things employers notice? How you dress.
This week, our friend Michele Horne, expert columnist and image consultant, shares her thoughts. Not only is Michelle a leader in the field of first impressions, but she’s also a lovely person to boot and, yes, I’ve personally used her services.
Read Michelle’s thoughts below:
Does Dressing for Success Lead to Success?
Written by Michelle Horne
Ray Smith, a reporter for the Wall Street Journal recently wrote a great article based on research from Michael W. Kraus, an assistant professor of organizational behaviour at the Yale School of Management. Kraus’ findings about appearance, first impressions, and social status combined, make this so interesting.
Kraus talks about clothing and behaviour and why dressing in a certain style of clothing when involved in negotiation has huge impact. Can how we dress have a positive influence when negotiating a business deal? Does our social status have any impact on how successful the negotiation deal will go? Why does social status and image matter in negotiation? Do people judge what you are wearing and then decide which social status you belong in? Kraus takes all this into account and studied 128 men by assigning them clothing from the following levels: high status suit, a low status t-shirt, sweatpants and sandals or his own clothing.
The men were placed in a role playing exercise and their task was to bargain for a fair sale price of a valuable asset; the person they were negotiating with was a stranger. The results are interesting in that the men who were wearing the suiting behaved in a powerful, dominating manner, and they were more financially successful in the negotiation, while the more casually dressed men tended to back down and were not as confident in their negotiation strategy.
As an Image Consultant, when coaching my private clients, it is critical that I understand the job and or position my clients are dressing for in order to adequately prepare their business wardrobe for success. Business Casual dressing has been around for quite some time, however, the parameters are not consistent and has resulted in creating confusion for many business professionals. Clients seek my help because they are feeling inadequately prepared and most often have let their wardrobe become dated.
Consistently, the missing piece in a wardrobe audit with a client is the suit. Do you think wearing a suit will automatically affect your job performance? Do you believe you will make more money when dressed better? Will you have more confidence and have increased influence over the people you are dealing with?
May this article and topic get you motivated make those wardrobe changes or, as one of Michelle’s clients recently pointed out, to take it up a notch, If you need assistance with making the best first impression, visit Michelle’s website for more information.
Dressing for success, along the road with you!
P.S. Looking for a new & exciting role? CareerJoy’s Career Search Program has all the tools you need in order to land well, from Resume & LinkedIn development, to job search, to interview & negotiation coaching. Learn how our team can support you. Get started today!