[MMM] Describe In 30 Seconds Or Less… | Monday Morning Motivator

Good Monday morning, 
I often have clients ask me to evaluate their elevator pitch. This is a thing we all need to think about, because at some point at a conference or in a coffee shop or every now and then, even on an elevator, you’ll have a very short opportunity to promote yourself or your business and you’ll want to make the most of it.

 

 

 

For myself, I had someone ask me on a elevator, “What do you do?”

 

My answer, while travelling up to my floor, “I help people have great careers.”

 

The next question that followed was, “How do you do that?”

 

“I do that through a process that I created that helps professionals understand what makes them special in an unbiased and practical way, and enables them to make smarter career decisions based upon this information.”

 

Yes, that is what I do and I love every minute of it. 

 

Your elevator pitch, if well crafted, will leave the listener with a desire to learn more and may qualify them as a potential client, investor, or friend, in which case you will probably choose to exchange contact information in order to maintain the connection.

 

The elevator pitch is no longer limited to face to face encounters. In the borderless world we now live in, social media gives us a perfect opportunity every single day to meet new people who can have an impact on our lives.  

 

Recently on LinkedIn, I saw a professional who described herself as “A fundraiser who is a data Geek.” It caught my ear and made me think, “I want to know more!”

 

What do you do? Why do you do it? Can you promote it in 30 seconds or less? Join the conversation on FacebookLinkedIn, and Twitter.

 

Helping people have great careers, along the road with you! 

 

Alan 

 

P.S. Is a lack of effective personal branding or networking preventing you from getting ahead in your job search? Click here to get started with our team of experts.  

P.P.S. Lunch & Learn! CareerClass | Get The Right Career Right Now! Learn. Grow. Succeed | Complimentary 45 Min Webinar,  Wednesday, April 30, 2014 from 12:00pm – 12:45pm.

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